Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world’s leading global brands, today announced that Food Network is now using Delivery Agent’s platform to deliver an omni-screen commerce experience through web, mobile, tablet and television.
Food Network, the unique lifestyle network, website and magazine that connects viewers to the power and joy of food, is available in more than 100 million homes in the U.S. and sees up to 35 million unique users each month on its website. Delivery Agent’s commerce platform will serve fans thousands of contextual products from top name brands from more than 50 shows and 30 celebrity chefs and hosts. The new online store can be accessed at FoodNetworkStore.com.
“We are now connecting our fans more closely to their favorite shows by offering them the opportunity to own a piece of those shows,” said Bob Madden, senior vice president of digital food properties for Scripps Networks Interactive, parent company of Food Network. “Whether it’s a Chopped chef’s jacket, a cookbook from a beloved Food Network chef, or the famous garbage bowl from Rachael Ray’s 30 Minute Meals, all can be theirs with just the touch of a screen or scroll of a mouse. The Delivery Agent platform is sophisticated and scalable, both essential capabilities for us as we build our digital future.”
“Leading brands like Food Network understand that an omni-screen commerce experience not only increases viewer loyalty, but also provides a solid and continuous revenue stream,” said Mike Fitzsimmons, Delivery Agent CEO. “By making its content shoppable and monetizing its already-popular properties, Food Network gives its audience another way to engage with the brand. Bringing innovations like this to their viewers is what market leaders do.”
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world’s largest brands and media companies. Delivery Agent’s proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and Smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at http://www.deliveryagent.com and @deliveryagent