Paramount Licensing is headed down the road of a major consumer products launch for next summer’s “MONSTER TRUCKS” movie, based on Paramount’s original idea, with today’s announcement of a master toy license deal with toy innovators Spin Master.
This marks the first licensee partnership publicly announced in support of the high-octane family film “MONSTER TRUCKS,” from Paramount Animation, set for release on May 29, 2015. The live action film, utilizing state of the art CGI animation, is based on an original concept. Produced by Mary Parent, directed by Chris Wedge, with a screenplay by Matthew Robinson and Glenn Berger & Jonathan Aibel and Derek Connolly, the movie stars Lucas Till, Jane Levy, Barry Pepper, Amy Ryan, Rob Lowe, Danny Glover, Holt McCallany and Thomas Lennon, and is currently in production in Vancouver, B.C.
To roll the movie into the toy aisle of retailers, Paramount has partnered with leading toy manufacturer, Spin Master Ltd., to serve as the global master toy licensee for the franchise. Spin Master, having recently won multiple Toy of the Year Awards from the Toy Industry Association, will develop an extensive line up of vehicle-based products that will launch alongside the film.
“Spin Master is known for their innovation,” said LeeAnne Stables, President of Consumer Products and head of Paramount’s Marketing Partnerships. “They are the ideal partner to bring the incredible abilities of our Monster Trucks to life with fun, must-have toys consumers have never seen before. This line will be a major presence at retail and a cornerstone of our licensing program across all major categories.”
“We are thrilled to be working with Paramount on such an exciting, adrenaline-packed movie which has great toyetic appeal,” said Craig Sims, Vice President of Global Licensing and Business Development for Spin Master. “The partnership to develop toys around Monster Trucks is a match made in toy heaven!” added Krista DiBerardino, Chief Marketing Officer for Spin Master.
Paramount will be providing current and potential partners a closer look at the new franchise at Licensing Expo. Interested parties can stop by booth #S141.