Sipping and tripping: The growing market for weed-infused edibles

Fortune

Legal sales of recreational marijuana in Washington state kicked off in July. But edible pot products like cookies and oils didn’t hit the shelves until earlier this month because of more strict regulations.

Now, “drinkables,” or cannabis-infused beverages, are reaching stores.

On Monday, Mirth Provisions started selling drinks that are infused with THC, or liquid marijuana extract, in several of Washington’s recreational pot shops. The Longview, Washington-based company’s products, sold under the brand name, Legal, include soda flavors like Pear Ginger and Rainier Cherry.

Mirth Provisions founder Adam Stites says beverages could be an important entryway into the marijuana market for many first-time users who might not know how to roll a joint and want to ease into the drug slowly. “It’s much more approachable, as opposed to ‘Hey, mom and dad, do you want a joint?'” Stites told KGW-TV in Portland recently.

The Legal line of THC-infused sodas…

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